The Premier League Stays Home: Why Football's Soul Remains Rooted in England
Muhe - Thursday, 14 August 2025 | 09:00 AM (WIB)


A Blast from the Past: The Fabled '39th Game'
To truly appreciate the weight of Masters' announcement, one needs to rewind a bit. Cast your mind back to 2008, when the infamous ‘39th Game’ proposal first reared its head. The brainchild of then-Premier League chief executive Richard Scudamore, the idea was to play an extra round of matches – the 39th game – in various cities around the world. The commercial appeal was undeniable: tapping into burgeoning global markets, expanding the Premier League's colossal brand, and raking in serious cash. Who could blame them for eyeing such a tempting financial pot?But while the boardroom buzz was palpable, the reaction from the terraces was anything but. Fans, pundits, and even managers collectively hit the roof. The very notion felt like a betrayal of the league’s soul, a commercialisation too far. Concerns ranged from the logistical nightmare for supporters trying to follow their teams abroad to the fundamental erosion of sporting integrity. Losing a home advantage for a ‘neutral’ venue thousands of miles away just didn’t sit right. The backlash was so fierce, so widespread, that the ‘39th Game’ was ultimately shelved, much to the relief of those who believed football’s roots ran deeper than balance sheets.Yet, the ghost of the international game never quite faded. Other major American sports leagues, like the NFL and NBA, have successfully exported their regular season games to London, Paris, and beyond, drawing massive crowds and generating significant revenue. This success story inevitably kept the conversation alive, prompting many to wonder if the Premier League, with its unparalleled global reach and appeal, would eventually follow suit. Every so often, a new rumour would pop up, a fresh wave of speculation about where the next international fixture might land. It felt like a recurring nightmare for purists, a tempting dream for marketers.
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